Amman Design Week
Amman Design Week is an immersive experience in local and regional design and culture, focused on creating a forum for learning, exchange, and collaboration. The platform empowers designers through its comprehensive program of large-scale curated exhibitions, student and community programs, workshops, talks, competitions, and cultural events.
The Amman Design Week 2019 catalog was required to serve as a bilingual, printed guide to the week’s numerous activities. The event spanned three city districts and hosted a variety of different events that needed to be correctly categorized and organized in a way that made it easy for the reader to find what they’re looking for or stumble across something that potentially interested them.
Catalogue Sections by city district: Ras El Ain, Jabal Amman, and Jabal Al L'Weibdeh
The catalog used a color-coded system to organize events by location. Yellow was for Ras El Ain, Blue for Jabal Amman, and Purple for Jabal al Lweibdeh. This color-coded system could be seen in the intro and outro sections as well, making it easy for readers to flip to a section they need. Each colored section was also categorized by three main event types: Visit, Learn and Enjoy. So if someone wanted to see an exhibition, they could flip to the “Visit” section of that district. Or, if they wanted to attend a workshop, they could scroll through the “Learn” section of that district instead.
Color-coded Table of Contents
The catalogue can be viewed here.