Real People.jpg
Amman Design Week

2019, Catalog

Amman Design Week is an immersive experience in local and regional design and culture‭, focused on creating a forum for learning‭, ‬exchange, and collaboration. The platform empowers designers through its comprehensive‭ ‬program of large-scale curated exhibitions‭, ‬student and community programs‭, ‬workshops‭, ‬talks‭, ‬competitions‭, ‬and cultural events‭. 

Catalogue 2019

ADW Catalogue Images 1 copy.png
Challenges 

The Amman Design Week 2019 catalog was required to serve as a bilingual, printed guide to the week’s numerous activities. The event spanned three city districts and hosted a variety of different events that needed to be correctly categorized and organized in a way that made it easy for the reader to find what they’re looking for or stumble across something that potentially interested them.

ADW Catalogue Images 2.png

Catalogue Sections by city district: Ras El Ain, Jabal Amman, and Jabal Al L'Weibdeh

Solutions

The catalog used a color-coded system to organize events by location. Yellow was for Ras El Ain, Blue for Jabal Amman, and Purple for Jabal al Lweibdeh. This color-coded system could be seen in the intro and outro sections as well, making it easy for readers to flip to a section they need. Each colored section was also categorized by three main event types: Visit, Learn and Enjoy. So if someone wanted to see an exhibition, they could flip to the “Visit” section of that district. Or, if they wanted to attend a workshop, they could scroll through the “Learn” section of that district instead.

ADW Catalogue Images 3 copy.png

Color-coded Table of Contents

The catalogue can be viewed here.
Team

Director

Rana Beiruti

Branding

Turbo

Creative Direction

Yara Hindawi

 

Graphic Design

Rasha Tabbalat

ADW Catalogue Mockup.png